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About MeI believe storytelling is a powerful method for building empathy around entrenched problems and can help move people toward finding solutions.
I believe social media and other micro-publishing platforms have put that power into the hands of every individual. I believe the rise of big data has made it easier than ever to be sure you're reaching your audience and goals. Scroll down to see some of my work. I'm always looking for new projects. Get in touch! |
Audience Growth & Engagement Most of my work over the past 15 years has involved building digital audiences for journalists and news organizations. The key is to understand who you're hoping to reach and meet that audience where it is, both in terms of where your readers gather and in their understanding of a given issue.
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Examples of Recent Work |
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Publishing & the Power of StorytellingI've worked on a number of stories, series and cross-newsroom projects. They run the gamut from daily stories to news apps and stand-alone websites.
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Turning Reader Appreciation into RevenueIt's become increasingly clear that growing page views is not enough. Working within the mission of nonprofit (and some for-profit) journalism outlets, I've focused on turning our success in building audience and user-engagement into revenue growth.
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Examples of This Approach |
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