Ask Pacific Standard

Launching a new reporting series can be tricky. As editors and reporters, we have a good sense of what we want to report on, but what are your readers interested in? What do they already know? Where does our coverage intersect with their lives? 

At Pacific Standard, we set about launching a new desk covering food insecurity in the U.S. by asking our audience what questions they had about the subject, narrowing them down, and then reaching back out to encourage our audience to vote on several potential story ideas. The result: An audience primed for new coverage areas and involved in our efforts. ​
​
​View the site.

---